Dietmar Bär (actor) meets the Bär family in Berlin

Dear Bär Family,

Amongst all my appointments, I have finally managed to find the time to quickly write you these few lines.

II was very pleased to meet you in person in Berlin. I have been wearing BÄR shoes ever since discovering your Lüneburg branch while filming on location there in 2005.

As I told you in Berlin I am always fascinated to meet people who are so dedicated and who identify so wholeheartedly with what they do.

The harmony of your family comes across in your catalogues and was certainly something I felt immediately. When I met you in Berlin, I almost felt as if I knew you personally. Maybe, as an artist, I am more sensitive to such feelings and emotions but I honestly believe it is possible to feel it in the shoes. From the very beginning I felt as if I was walking barefoot and, whether you believe it or not, I have on occasions actually forgotten to take my shoes off at home.
It’s almost as if you are not actually wearing shoes. I am often on my feet from morning till night, but since I started wearing your shoes I have never experienced that feeling of having tired, sore feet. Your BÄR shoes, that even happen to share my name, have done me and my feet a real favour – and that is something I just had to tell you.

Maybe we will once again have the chance to meet in Berlin where I would be happy to continue this conversation.

With kind regards,
Dietmar Bär

Reiner Calmund swears by High Performance running shoes by BÄR

German football heavyweight Reiner Calmund is being followed by the German TV channel Stern TV in his fight to take off about six stones in a year. He is being helped on his way by a competent advisory team led by Calmund’s friend and coach, Joey Kelly, in a project which has been christened IRON CALLI. Walking is a central part of this project. All the usual suspects failed the test in the search for suitable shoes. Reiner Calmund then followed up an insider tip and discovered BÄR. BÄR’s High Performance and Reiner Calmund have been inseparable ever since.

The BÄR Team wishes Reiner Calmund all the best in his fight against those remaining pounds.

Ultra athlete Achim Heukemes and BÄR: a success story

He used to drive a truck all over the world; today he runs all over the world and the distances are getting longer and longer. His name is Achim Heukemes – ultra athlete and ultramarathon runner. The word “BÄR” is writ large on his successful running shoes, and this is how it all started:

Achim Heukemes met Sebastian Bär – what else would you expect – while out running. They ran together, got talking and soon afterwards they pooled their experience and started working together. Since then, BÄR has sponsored Achim Heukemes. He is as important to BÄR as automobile construction is to Formula 1. BÄR has its shoe philosophy tested by Heukemes in extreme races wearing “High Performance”, BÄR’s special running shoe, to ensure that new developments and experience are incorporated into the continuous optimisation of the entire BÄR shoe range.

In his five years of cooperation with BÄR, Heukemes has run approximately 31,000 miles in training and competition in the “High Performance” shoes – at up to 55 degrees through Death Valley in California, over thousands of miles across Australia and Europe, to the highest summits and the deepest valleys of extreme racing.

“As our test runner, Heukemes embodies the positive experience with our running shoes because he reaches the finishing line in good condition and without injury in spite of the enormous challenges he has to face,” explains senior spokesman Christian Bär. This is how more and more BÄR customers are benefiting from the experience of his races.

As a BÄR customer, the preliminary rounds will always go well for you because select professional athletes have already really put BÄR shoes through their paces. BÄR – things will go well for you®.

Right across Europe: the TransEurope Footrace 2009

And once again, 58-year-old ultra athlete Achim Heukemes is taking up the ultimate challenge: with BÄR GmbH as sponsor, he set off on one of the longest and toughest competitions in the world on 19 April 2009 – the TransEurope Footrace 2009. Heukemes is taking the chance to test the new prototype running shoes, the even lighter and more dynamic BÄR “Light Performance”. With running distances of between 40 and 50 miles every day without a rest day, the 68 ultramarathon runners will be covering around 2,800 miles in 64 days – from Bari in southern Italy through Austria, Germany, Denmark and Sweden, up to the North Cape in Norway.

We will keep you up-to-date with what is happening in the race with pictures and reports from the road and we are all eagerly awaiting the moment when Achim Heukemes crosses the finishing line in the very north of Europe – hopefully as the winner – just in time for the summer solstice on 21 June 2009.

For more information about HighPerformance, the ultramarathons taking place worldwide and the sponsoring of such events by BÄR, take a look at www.high-performance-running.com.